Every second, over 100 videos are posted on TikTok. That’s the level of noise you’re up against.
If you’re trying to get noticed, you have two main options. Jump on a trending sound or do something completely original. But which one actually helps you grow faster? The answer isn’t simple. Both can work if you use them right.
Let’s look at how each one plays out.
Why Trends Work So Well
Trends are easy wins. They come with built-in attention.
When you use a popular sound or challenge, your video gets pulled into an already buzzing stream of content. People are searching for that trend. They’re watching videos with that sound on a loop. If your content fits well, you get discovered faster.
You don’t have to explain much, either. The audience already knows the joke or format. They get it. It’s familiar. And that makes people more likely to watch till the end, like, or share.
For new creators, this shortcut can help grow a page quickly. If the video performs well, it might even end up on the For You Page. That boosts reach, which brings in views, likes, and followers.
The Risk of Following Every Trend
But trends have a downside.
Everyone is doing them. Your video might disappear in a sea of similar content. You blend in. Even if it gets views, people might not remember you. You become “that person who did the trending dance,” not a unique creator with your own voice.
Trends also fade. Fast. What’s viral today is old news tomorrow. If your whole strategy depends on riding trends, you’ll always be chasing the next thing. That gets exhausting.
And worse, it may not build a loyal following. People follow creators, not copies.
Why Originality Still Wins
Originality takes more time. You’re creating from scratch. But it sticks.
If you post something fresh, funny, weird, or bold, it can grab attention even without a trending sound. And when it works, it really works. People love discovering new formats, new voices, and new ideas.
Original content builds stronger recognition. You stand out. Your videos are harder to copy. Your style becomes your brand.
It also builds a real connection. If your content speaks to people or shows your true personality, they’ll want more. That’s how you turn viewers into fans.
The Sweet Spot: Blend Both
You don’t have to choose only one path. Some of the most successful TikTok creators do both.
They jump on trends but twist them in their own way. They take trending sounds and add something original. Maybe a unique story. Maybe a different angle. Maybe a bit of humor that only they can pull off.
That mix often performs the best. It gives you the visibility of trends and the strength of originality.
Final Thoughts
If you want quick reach, trends can help. If you want long-term growth, originality is key. But the best creators on TikTok know how to do both.
Be smart with trends. Be bold with your ideas. Keep experimenting. Watch what works.
TikTok rewards both speed and creativity. You just need to find your balance.
