Every other day, there are some new product trends in the health and wellness niche, but in the last few years, CBD has stayed at the top. This natural plant compound is clinically proven for its wide range of healing and therapeutic effects. People use it to manage their pain, anxiety, stress, sleep, and tons of other health conditions.
From tasty gummies to CBD-infused pillow covers, there’s no end to the various forms in which you can consume it. The demand is so high that the global CBD industry is expected to grow with a CAGR of 18% between 2024 & 2032. This has opened an opportunity for budding entrepreneurs to launch their CBD brands.
To do so, most rely on CBD manufacturers like Arvanna to make the production process efficient and cost-effective. These manufacturers offer both private and white labeling options to help you navigate the complex and competitive CBD market.
Hence, it’s crucial to partner up with the right manufacturer. Not doing so can lead to subpar products, customer loss, and huge damage to brand image. So let’s explore the factors you should consider for choosing a CBD manufacturer for your brand.
Things to check before entering into a contract with a CBD Manufacturer
Choosing the right CBD manufacturer is one of the most crucial parts of establishing your brand. Whether they can scale as per demand, what kind of ingredients they use, what’s there turnaround time, etc, has a direct impact on your brand’s growth journey.
Let’s explore the most crucial aspects in detail :
1. Research & Development Ability
A good CBD manufacturer should have strong research and development capabilities to help you create innovative products and stay competitive in the market. It’s a very competitive space, there are more than 2000+ CBD brands in the US alone.
To differentiate you need unique flavors, working mechanisms, and creative packaging. A good manufacturer that prioritizes R&D through a team of experienced formulators & testers should be your top priority.
They must have a good grasp on market trends and manufacturing technology to help them assist and adapt to changes in consumer demand and purchasing behaviors. A good manufacturer will be able to make stable and effective costs without letting the cost spiral.
They should be on top of their game with the latest developments in the industry. This leads to better incorporation of new tech and ingredients as soon as they become available. All in all, the team should be able to guide you on product stability, flavoring, shelf life, and packaging considerations.
2. Manufacturing Standards & Certifications
The manufacturer must have all the necessary certifications and clearances from authorities. Only go with those who have Good Manufacturing Practices ( GMP ) certified facilities. Also check their ISO number, FDA registrations, and whether they have OSHA certifications
Having all this ensures that the manufacturer is compliant with all necessary manufacturing protocols and adheres to the highest safety and transparency standards. Ensure that they have proper documentation of all manufacturing processes, and have standard operating procedures in place, and processes in place for proper training of all personnel.
The factory must be regularly inspected on time, and reports from the latest testing should be available. HACCP or organic certifications for relevant authorities are a plus.
3. Scaling Ability & Turnaround Time
The manufacturer you choose for your CBD brands must have the ability to adjust to changes in demand patterns. They should have the capacity to grow with your brand without compromising on product quality.
It’s essential to check their monthly production capacity, lead times, and minimum order quantities to ensure that they are in check with your brand’s requirements.
They must be able to handle both small initial orders and large ones as your brand grows over time. They should be able to ramp up production for different categories as per seasonal demands, festive times, etc.
For example, during Christmas, if you want to increase Xmas-themed gummies and reduce CBD capsule production, they should be able to accommodate that without any logistic constraints. Lastly, they must have proper inventory management systems and the ability to maintain product consistency regardless of batch size.
4. Customer Support
The level of support and communication provided by the manufacturer is crucial for a successful partnership. They should have dedicated account managers who understand your brand’s needs and can provide timely resolution of all queries or concerns.
The manufacturer should offer technical support for product-related questions and be transparent about any production issues or delays. They should also provide complete documentation, including detailed product specifications, safety data sheets, and regulatory compliance information.
Good manufacturers will work collaboratively with your team, and offer you suggestions for improvements to help solve any challenges that may arise during the production process. Do check with their other clients to get a full perspective of the overall support and communication level.
5. Testing & Ingredient Sourcing
Mislabeling is one of the biggest issues in the CBD industry, and the majority of brands fail to provide the exact levels of cannabinoids that are mentioned on the label. So it’s crucial to opt for manufacturers of the latest & most scientific in-house testing protocols before they ship out the batch sample to a third party.
Ensuring proper cannabinoid levels, safe heavy metal limits and no contaminants must be their top priority. To make this possible a good manufacturer should have internal quality control measures, including regular equipment calibration, proper documentation of procedures, and strict cleanliness protocols throughout their facility.
Also, make sure they are using only USDA-certified hemp and organic ingredients, and not cutting any corners for better bargaining power. Quality over Quantity must be a priority.
Our Final Thoughts
To sum it up, before you enter into a contract with a CBD manufacturer make sure to check their testing protocols, certifications, turnaround times, R&D process, and overall customer support. There are plenty of CBD manufacturers out there, but most skimp on the basics and that’s why most CBD products on the market fail quality checks.
This can tarnish your brand image, and may also lead to a complete shutdown of operations. Currently, Arvanna is one of the few CBD manufacturers that stand on these parameters fully. Do check them out, and fill up the form on their site to get in touch with their team.
